Research on Brand Communication and Promotion Countermeasures of YZ Supermarket

Due to the rapid development of economy and society, living standard residents has been continuously improved, people's pursuit life improved. More more brands are available for consumers choose, competition among major is becoming fierce. Making good use brand communication realizing optimization upgrading effect become important in retail industry. Taking YZ supermarket as research object, this paper uses methods questionnaire, interview literature study problems existing communication, puts forward corresponding improvement countermeasures. It hoped that can help provide reference other brands.